Retail - Korean Retailer Who.A.U. To Open in N.Y

Who.A.U. California Dream, a South Korean brand with two mall stores in the U.S., will open a 12,000-square-foot multilevel flagship at 22 West 34th Street between Fifth and Sixth Avenues.While the recession slowed Who.A.U.'s expansion, the brand remains committed to the American market. "We're looking on Fifth Avenue, too," said Faith Hope Consolo, the Prudential Douglas Elliman broker who represented Who.A.U. in the deal. "They should be on lower Broadway in SoHo. They can have half a dozen stores in the city."