WHO.A.U. To Open Flagship Location On 34th Street

WHO.A.U. California Dream, an international youth-oriented casual fashion chain from Seoul, Korea, will open its flagship New York City store at 22 West 34th Street. "This is such a significant new entry for the retail mix along 34th Street,'" said Consolo, who with Aquino is spearheading the chain's U.S. expansion on an exclusive basis. "The move positions WHO.A.U. in the heart of the hottest shopping district in the country for youth market shoppers and brings its presence to the forefront."