The Big Biz of Sweet Nostalgia:Who's Who and What's New in Times Square

New York City's Time Square is still one of the busier hubs of commerce and continues to boom with its trend of Family Funtasia.
"The billboards cost as much as the retail space," said Faith Hope Consolo, chairwoman of the retail leasing and sales division at Prudential Douglas Elliman. "When Hershey's first went into Times Square, they had a store that was about 150 feet, but they had a 100-foot sign. They wanted a billboard."