Cover Story: Hiding in plain sight

Sometimes leasing deals don't pan out either. Faith Hope Consolo, the chairman of retail leasing and sales at Prudential Douglas Elliman, said she tried to get her client, Korean clothing store chain WHO.A.U, to lease in one of his stores on 34th Street, but the company balked at the rent and ended up across the street, at a building owned by the estate of Sol Goldman, for a much lower price.