Daffy's in Times Square Debut

By creating flagship stores in the most-trafficked area in the city, companies can enhance their global brand awareness, retail experts say. "Times Square is second only to Fifth Avenue with the highest per-square-foot sales numbers in the city," says Faith Consolo of Prudential Douglas Elliman Real Estate. She says that annual retail sales for stores in the area can reach as much as $2,500 to $3,000 in sales per square foot.